MENU
ONE PARK LANE
CLIENT
IHG - Intercontinental Park Lane
TYPE OF CLIENT
Lounge & Bar
CATEGORY
Visual Identity
BRIEF
To create a distinct visual identity for its lounge and bar, establishing a refined yet contemporary character within a competitive luxury hospitality setting.
WHAT WE DID
We developed the visual identity across logo, typography, colour and application, creating a cohesive toolkit that translated seamlessly across menus, collateral and the wider guest experience.
RESULT
The identity introduced a more assured and recognisable presence for the lounge and bar, bringing clarity and consistency across touchpoints while elevating the overall guest experience.
It strengthened positioning within Park Lane’s competitive landscape and supported the venue’s evolution into a more confident evening destination.
