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PULLMAN
CLIENT
Accor
TYPE OF CLIENT
Hotel
CATEGORY
Brand Strategy - Visual Identity - Product
BRIEF
Reimagine the Pullman brand from the ground up, crafting a new strategic positioning and a contemporary visual identity that celebrates its heritage while defining its future.
WHAT WE DID
Created a distinctive visual identity inspired by the brand’s heritage, including a bespoke color palette, typography,
RESULT
The Pullman brand is now a visionary social hub, uniting modern travelers through immersive cultural experiences and innovative design.
With its redefined identity,
Pullman continues to inspire progress while offering a seamless blend of heritage and contemporary sophistication, ensuring its relevance for a global audience.
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