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TOTEM
CLIENT
IHG
TYPE OF CLIENT
Restaurant & Bar
CATEGORY
Visual Identity - Interior Design
BRIEF
Create an all-day dining destination within a central Clerkenwell hotel, offering a vibrant yet welcoming atmosphere.
WHAT WE DID
Developed a brand identity inspired by Clerkenwell’s iconic architecture, harmonizing with a versatile menu and relaxed dining concept.
RESULT
Totem is a lively yet intimate space that embodies the spirit of Clerkenwell, blending modern design with local character.
The contemporary interiors create a warm, inviting atmosphere for guests throughout the day, while the brand identity ensures a cohesive connection to the area’s architectural heritage.






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