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SABINI'S
CLIENT
IHG Hotels & Resorts
TYPE OF CLIENT
Brand
CATEGORY
Branding
BRIEF
Created a sophisticated brand for a speakeasy cocktail bar located in the basement of a hotel.
WHAT WE DID
To craft the visual identity, we drew on the risqué racecourses and the clandestine culture of the underground gangs that ran them under Charles Sabini.
RESULT
The concept behind this intimate and sophisticated speakeasy bar in Clerkenwell takes inspiration from the local legend Charles Sabini, known as Clerkenwell's “King of the racecourse gangs” in the early 20’s.
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